When it comes to stock market, most of the new investors come with excitement and great expectations, but end up with loosing capital. Can you imagine, condition of a person jumps in to the ocean, without knowing swimming? Same is the situation for people who first time enter stock market without formal training or knowledge. Why people fail, lose money in stock market? The simple reason is they cannot differentiate between what is investing and what is Trading. It requires separate sets of risk appetite and knowledge for trading and investing. Stock brokers want clients to trade more and more, so as to generate brokerage income – never guide for investing.

Stock market is not scary nor gambling as perceived by many. Fact is that, it is one of the most attractive asset classes to invest, not risky, nor complex to understand. Equity can be a highly rewarding investment avenue for those who come with knowledge and patience. There are lots of stock which have created huge wealth for the investors in the past several decades. Stock selection & portfolio creation is the key to wealth creation. Investors have to take in to account their risk appetite and time horizon before stock selection. In stock market, time is important than timing the market.